Bow-Wow’s Beans

This week I was tasked with creating a chalkboard-styled web image for a new coffee company: Bow-Wow’s Beans. This pooch-themed cafe wanted their chalkboard styled with everything dog-related: paw prints, bones, the works! So, let’s get right into the nitty-gritty of what I did.

Final product of my image for Bow-Wow’s Beans.

After finding a suitable background chalkboard image, I set out to find a  font that was naturally somewhat transparent and evoked the image of hand-writing. I downloaded four fonts from Typekit: Almaq Rough, HWT Catchwords, Lust Script Regular, and Sail Type. I also downloaded two fonts called Puppybellies and Austie Bost Kitten Klub from

From here I began to actually designed the chalkboard. We were given many ornaments to use for our chalkboard image. I pasted the border ornament and stretched it past the image so that only the dotted dashes appeared on the board. I knew that I wanted the arced ribbon ornament, so I pasted that in as well and moved it to the top. I typed “Welcome to…” and arced the text using the warp text tool and fit it within the arced ribbon.

From there I added the different coffee specials, syrups, and other texts. I had a lot of fun changing the fonts and adding the different chalk text styles and changing colors. I added a final ornament on the bottom to draw attention to the new “Pumpkin Spice” flavor. I purposely kept a bit of white space between my “headers” to draw the eye down to the specific points in my chalkboard.

Puppybellies had a few of glyphs in their text that I utilized throughout my design. For example, the + sign was a solid dog bone, the { symbol was an outline of a dogbone, and the * was a paw print. I had a lot of fun figuring out how I wanted to place them all along the chalkboard and am pleased with the way it came out.

Note: Please be aware that this was an assignment for class and not an actual project I was paid or tasked to do. This was entirely for educational purposes. Thank you!

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